We Just Don’t Know Anything: Case of Long Hair

by Samuel D. Bradley on November 28, 2010

Sunday morning is at hand, and I’m feeling pensive. Hence this post probably will be filed under “arbitrary thoughts.” part of the original, longer name of this Weblog.

It has taken me a long time to realize how little I know. I think that’s part of education. The more you know, the more you realize that you have to learn.

Walking into a university library should be overwhelming. With a lifetime of uninterrupted reading, one stands no chance of finishing the collected volumes of a good public state school library, such as Texas Tech, let alone the vast volumes I perused as a brief graduate student at Cornell University.

Truth be told, much of it would never interest you, no matter your interests. Simply too much has been penned about too many things. One cannot care about everything.

But I care about a few things, and I have found that it is so incredibly difficult to understand anything, let alone everything.

And I’m enough of an eccentric to wonder the most off-the-wall things. Such as:

Watching The Young Victoria with my wife Friday  night, I briefly made fun of some of the men’s hairstyles. I threatened to adopt some of them. My wife was scarcely bemused.

Seemingly trivial question of hair

But then, I wondered, “Where in human history did it become the norm for women to have long hair and men to have short hair?”

Ridiculous, right? Who cares?

But there is a reason. Moreover, there is like a host of reasons.

I’ll be honest. I have not looked them up. But the hair follicles atop our heads do not seem a priori disposed to one sex or the other. I’ve seen enough exemplars to know that most men could have long hair.

Not today. Today we’re many hundred years on the other side of whatever causal forces changed things. Today an American man sporting long hair very clearly sends some message. It’s a thwarting of established gender roles.

And as much as I know better, I’ve bought into those roles. I, too, have knee-jerk reactions to these kinds of hair styles.

Contrast this with watching second-season Mad Men DVDs later in the weekend (thank you, Kent Lowry), and someone make a crack about Don Draper’s perfectly coiffed “slick” ad man hair.

Scroll down the On Demand menu, and you’ll have the option to watch Year One, a mediocre comedy with Jack Black about cavemen. Of course Jack Black has long hair.

Even Geico cavemen have long hair

All cavemen have long hair. Heck, in almost every portrayal I’ve ever seen, Jesus has long hair.

So in the caveman era, long hair was the norm. Perhaps also 2010 years ago. Yet, almost all images of Aristotle show him with short hair, and he lived BC.

This cultural topic rears its head (sorry, couldn’t resist) even today. Just this week, there is controversy surrounding whether the NFL should have rules about hair length as the Dallas Cowboys’ Marion Barber should be legally tackled by his dreadlocks (which he says he’ll continue to wear).

Using Google as a search tool, I quickly gave up because I don’t care when men started wearing pants, but apparently the algorithm suggests far more people cared about this than my current pet curiosity.

Some people really care about hair

In case you don’t think academics care about related issues, here are some titles from an academic database search:

  • Goody-goodies, sissies, and long-hairs: The dangerous figures in 1930s Los Angeles political culture
  • Hairdos and don’ts: hair symbolism and sexual history in Samoa
  • Hippies and their discontents: Culture conflict in Vancouver, 1965-1970
  • The pre-Raphaelite woman, the symbolist femme-enfant, and the girl with the long flowing hair in the earlier work of Joyce
  • The United States Army versus long hair: The trials of Colonel Thomas Butler

It is likely that should I have actually read some of these, I would know more about the history. But none looked especially promising, so I did not read.

My point is that here we have a cultural convention about which almost everyone has an opinion, but virtually no one among us has any idea from where it came. And if you imagine that you have no real opinion, then read up on the Implicit Attitudes Test and get back to me. If you see the exact same man with long hair or a “professional” haircut, you will instantly form very different opinions.

And that’s my real point. This post has nothing to do with hair. It has everything to do with the usually quite strong opinions (explicit or implicit) we hold about almost everything when we have virtually no knowledge about the real issues.

What’s an opinion not based in fact?

All day, every day. This is the era of having opinions fed to us as talking points by orators, and too many of us ingest, assimilate, and repeat these assumptions.

I suppose that Thomas Kuhn ruined me.

Interpreting his work, assumptions loom dangerous precisely due to the fact that they’re not tested. This is an epistemological question, really. This is also why approximately five people will make it to this point in the post.

But I spend my life wondering how I know what I know. Somewhere, some melding of cultural, individual, and practical choices divided the normed hairstyles for men and women.

I am thousands of years removed from that process, yet it is very much a part of me.

So how am I to have confidence in any of my opinions if almost all of them can be shown to tie back to some assumption of which I’m scarcely aware and that I’ve never rigorously tested with thought experiment?

{ 5 comments }

My Baby Girl Sings Kiss Song

by Samuel D. Bradley on November 16, 2010

Riley is the fourth of four daughters. Since the first daughter was about 18 months, I have had a habit of singing them to sleep. I am a horrible singer, and I know exactly three songs. So far, those three have sufficed.

One night, my wife sang “Beth” to her. Now it’s her favorite. She requests it. Actually, she demands it.

I have the song on my iPhone, so I play it for her rather than sing it. It’s a bit much for my no-talent voice.

After playing it last night, Riley decided to sing. Thank you Voice Recorder app.

Age 35 months.

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History of Advertising in Haiku

by Samuel D. Bradley on November 15, 2010

I woke up this morning to see Jason Falls’ tweet about Aaron Strout’s #brandhaiku project.

So I wrote a few silly ones and then decided to write an annotated history of American advertising in haiku. Yeah, that was the best investment of a Monday afternoon.

Gutenberg makes press,
Media foundation made,
Print ads coming soon.

Mercantilists rules,
Gold and silver mattered most,
never let it leave.

Workers seen as dolts,
Export buys might lose metals,
Subsistence wage slaves.

Raw materials,
Finished, shipped abroad for sale.
Trade for gold, horde it.

Come to colonies,
Warm temp, free land for all men,
Early ads promised.

Trade winds fueled slave trade,
Ships filled with thirteen’s plunder,
Riches back to kings.

Boston’s News-Letter,
Hucks goods in just third paper,
Business model made.

Adam Smith saw more,
Consumption could make us rich,
Profit motive born.

Ads sold, hunted slaves,
Promoters called man product,
Auction on Tuesday.

Meanwhile engines roared,
Mass production had arrived,
Demand slowly grew.

Pulitzer sees link,
Base ad rates on copies sold,
Count them evermore.

Magazines debut,
Advertising thought a sham,
But cash soon wins out.

Lad Volney Palmer,
Bought and resold paper space,
World’s first ad agent.

Stores were quite boring,
Barrels behind a counter,
Products sold in bulk.

Genius Quaker Oats,
Put breakfast in a package,
Brand and logo born.

Devil sold some meat,
Upton’s vile “all but the squeal,”
Yet brands they loved so.

Slogans and jingles,
Captured public’s hearts and minds,
“Ivory soap: It floats.”

Coke sold brain tonic,
Kodak made pics button press,
Art sold cigarettes.

Agencies enlarged,
Copywriters work full-time,
Al Lasker hits scene.

Business gets bigger,
Immigrants sought to fill jobs,
Chain stores grow so fast.

Uneeda Biscuit,
Starts gold age of trademarked brands,
Arrow Collar Man.

Salesmanship in print,
Copy now states “reason why”
Ads embrace hard sell.

Market research now,
Shines light on hidden passion,
Which ads pull the best?

When it rains, it pours,
‘Lectric power fills the house,
Ford makes cars in line.

Uncle Sam is born,
War propaganda wants you,
Manufacture grows.

Flapper Twenties Sell,
Smokes to women, grocery stores,
More on buyers’ brain.

Ad men light the bulb,
Women buy most things today,
But can’t get ad job.

Every part now stinks,
Always bridesmaid fights bad breath,
Body odor, too.

Keep your slender bod,
Toasted Luckies, not candy,
Health claims for your cigs.

Ice box now a fridge,
Fashion colors light the home,
Run-proof hosiery.

Radio arrives,
Golden voices hit the home,
Gold Dust twins sing songs.

Depression halts fun,
Brother, can you spare a dime?
Ads sell hard once more.

War always fixes,
Stalled and dead economies,
Fac’tries grow some more.

Competition bombed,
America sells like mad.
Keep up with Jonses.

TVs in the house,
Fab’lous Fifties Rock ‘n’ Roll,
Boob tube for them all.

Revolution’s here,
Reeves, Burnett, & Ogilvy,
Bernbach says “Think Small.”

Rolls’ clock makes a noise,
M&M’s melt in your mouth,
Jolly Green Giant.

Momentum subsides,
But mad men not idle long,
You’ve come long way, babe.

Sexist seventies,
Don’t do much for women’s rights,
Not that far, it seems.

Eighties say greed good,
Apple steels the Super Bowl,
Old hag: Where’s the Beef?

Nineties brought the Net,
Blew up mad men’s whole damned game,
Killed dad’s paper, too.

Viral, buzz, and tweet.
SEO and ROI,
Are now what to teach.

Word of mouth is king,
Google’s AdWords everything,
Cookies cached and set.

I love Facebook, too.
But don’t you miss Bill Bernbach?
Algorithms rule.

{ 4 comments }

Find College Major to Highlight Your Excellence

by Samuel D. Bradley on November 14, 2010

campusWalkersPhoto: Students searching for their way on a college campus.

Too many college students don’t know what they want to do for a living yet feel enormous pressure to decide quickly.

Choosing a major is simply too important of a decision to be done hastily or under duress.

Of all the students who come through my office door, this is the conversation that we have most often:

“What do you want to do in the short-term after you graduate,” I ask.

“I’m not sure,” he or she replies.

“That’s OK,” I say.

The student stares at me with surprise.

Finding an intellectual home

I study human memory, so I find my own to be particularly interesting. For reasons that escape me, I have an especially strong geospatial memory. That is, I am particularly adept at remembering where things happen.

Almost everything else, however, I forget.

Accordingly, I remember the exact spot where I decided to return to college (for what led up to that moment, you can read here).

It was spring 1991, and I was driving my ‘91 Jeep Wrangler Renegade south on Missouri highway 45 near Beverly. My then girlfriend (now wife) was riding with me, and I told her that I wanted to go back to school to become a psychiatrist. In what turned out to be an incredible stroke of luck, she was extremely supportive.

So began my desire to continue my education.

My years as a pre-med student

I was soon enrolled in Johnson County Community College and had learned much from the pre-medical advisor. I’m obsessive like that, and I quickly memorized all the things that one must do in order to garner admission to medical school. I sought out friends with medical school ambitions, enrolled in science courses, and anticipated a bright future.

Navigating some changes in fate, a year later I lived in north Scottsdale, Arizona, and continued my pre-med courses at Paradise Valley Community College.

Although my mind excels at places, I cannot recall exactly pushed me toward the brain. As a high-maintenance teen, I had some run-ins with psychiatrists, so perhaps I merely wanted to do it better. But this focus waned rather soon, especially as all the advice suggested that medical school applicants faced a tougher battle if they declared a specialty during the application process. So I began to explore all possibilities.

Interestingly I made it that far despite the fact that I really don’t like being around sick people. Even then I found it incomprehensible that some M.D.s specialized in infectious diseases, and this was still the era where there was great fear of health professionals contracting HIV from patients.

The road not taken

One day in the library, I was pursuing either the New England Journal of Medicine or the Journal of the American Medical Association, and I ran across an image titled something like “images in clinical medicine.”

It was an extreme close-up, and I couldn’t tell what it was. So I read the caption. This photo involved parasites and a body part that I’d rather not explore on anyone.

That gave me pause.

In very close temporal proximity, my still girlfriend (now wife) had the cold or flu, and we headed to the physician in search of a remedy.

Lots of people must have been sick, as the waiting room was packed with illness. After some wait, Em went back to see the practitioner, and I sat there alone.

And then it dawned upon me: some poor physician was going to have to see almost every one of these not-so-beautiful people in some state of undress.

In an instant, I was out. I admire health care workers, but I was not destined to be one. I love everything about the theory of medicine, but the practice is not for me.

Career exploration

When you have things figured out — and then you don’t — it can cause a crisis. This did, and I enrolled in a career exploration course at PVCC. It was a great experience, and tests such as the Strong Interest Inventory were quite helpful.

This is the time I began asking all of my professors about their Ph.D. experiences, and I was lucky to have community college professors with doctorates from research universities.

Heavily political at that point in my life, I settled upon political science, and I took several classes that I quite enjoyed.

Law school seemed like the logical option, and I largely stayed on course, transferring to New Mexico State when Em and I had amassed two years of credits.

I change my mind a lot

For some reason, I didn’t really feel the love for law school, and I wasn’t sure what I’d do with a degree in political science. I was overly practical in those days.

Arriving in Las Cruces, N.M., in May 1994, I enrolled in two Summer II classes: Judicial Process and American Military History. Both classes were fun, but I still felt adrift.

As I’ve written before, I poured over and over the course catalog looking for a “better” major.

My parents ran a radio station before I was born, and they have waxed poetic about it my entire life. I grew up in their subsequent advertising agency, and we spent many evenings and weekends in a production booth. I made newspapers as a child, and so it’s quite fitting that I ended up a journalism major. Media are in my blood, so to speak.

In the end, I graduated with almost 40 more credit hours than necessary. But here’s the point: I never regretted a single class (well maybe the poetry one). I learned so much about the world and about myself, and I’m glad that there was no ridiculous pressure on me. If I had hurried to graduate, Id be doing something today, but it wouldn’t be what I do now, and I love my job.

Fourth Estate

Although I loved my work at the student newspaper and the courses, I wasn’t enchanted with the actual life in industry. I tried so hard to embody my believe that “money follows love, not the other way around,” but I failed.

Low pay and terrible hours clouded my passion for journalism.

I lasted two years.

Grad school seemed like the best option, and off I headed for the A.Q. Miller School at Kansas State.

And there I met my future mentor (and department chair here for the next 45 days), Bob Meeds. That meeting might never have happened, but it did, and the story turns out well.

There were other fluky twists and turns, and I changed my mind several times, but I was allowed to explore my interests.

Take life where it goes

The point is that my education really was about the journey and not the destination. I followed my intellectual curiosity where it went. I made bad guesses and got to correct them.

If I’ve learned anything during my many missteps, it’s this: You’re not who you’re going to be when you’re 18.

For one thing, your brain’s frontal lobes are strongly involved in social judgment. They’re not fully developed, on average, until about age 25.

Thus, it’s not an adage. You really aren’t who you’re going to be when you’re 18.

And this is my problem with tuition increases and graduate quickly incentives. College cannot be about a factory. Taking 18 hours a semester to graduate faster is a disservice. Packing in summer classes and eschewing an internship or study abroad also is a disservice.

Within my own department, we have made systemic changes that have the side effect of making it easier to become an advertising major if you decide that along the way. Although that was not the intent of our changes, it is a happy side effect.

Data show that most people change careers in their adult lives, and the rapid pace of technological change seems to exacerbate that rather than diminish it.

It’s a shame, to me, that we seem so destined to truncate what should be the best intellectual journey of most people’s lives.

Reach out

But for the reader who comes across this feeling lost about not being able to find a major, let me say this:

Relax. Your answer is out there. If you’re at a two-year school, you likely have a course on career exploration. If you’re at a four-year school, you likely have a career center. Ask to take the Strong Interest Inventory by name. It will show how you compare with people who are really happy in their jobs for a host of occupations. If you’re still in high school, talk to everyone.

Mostly, talk to your professors. Not one, but five, or ten. Ask about their choices. Cumulate their advice. Look for overlaps. Look for your truth. Find your passion.

And if all that fails, send me an e-mail. There’s lots of links on the right to help you find me.

Really good people gave selflessly of their time along the way. I always try to pay that forward.

But if you force yourself into a box that feels uncomfortable at 20, it’s going to be miserable at 40.

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Opportunity: The Real American Dream

by Samuel D. Bradley on November 13, 2010

Sawmill480
My father and his father, Alva Thomas Bradley, at work on the farm.

Updated: Sunday, November 14, 2010, 1-:48 a.m.: Several (although likely not all) typos corrected.

Opportunity: It’s not nearly as evenly distributed as you might think.

I have a wonderful life. I am married to my best friend; I have wonderful children; and I have a great job.

Much of this owes to the fact that I had the ridiculously good fortune to have been born in the late 20th Century in America. But it doesn’t have nearly as much to do with that narrative would have you believe.

I will always believe that I have disproportionately benefitted from being born as a white male. I didn’t always believe that, of course.

My father’s father completed the fourth grade. He drove a truck for Sinclair Refining, and he operated a family farm for much of his life.

My father, his son, made it to the ninth grade before heading to the South Pacific to serve in the Army. There, however, he met an officer who implored him to get an education (my dad and I have not had this conversation in years, but I am pretty sure his name was Turner). That was not enough. DNA may have given him the talent, and his commanding officer may have provided the motivation, but the G.I. Bill provided the means.

If you’re scoring at home, that’s a government program. An entitlement, if you will. One that by some estimates is the most profitable investment that the U.S. government has ever made.

Progressively better

My father as a young man.

My father as a young man.

My dad trained to be a television engineer, but the FCC mandated a freeze on TV licenses, so in 1949 when he graduated, dad (also named Sam Bradley) headed for KCHS-AM in Hot Springs, New Mexico (later named Truth of Consequences).

Dad climbed the career latter, eventually eschewing radio for the more lucrative field of advertising but not until he had built his own radio station, KSLI, and served as president and general maanger.

My life was easier. By the time I was ready to be enrolled in school, my parents’ fledgling agency was making money, and we had moved to the Kansas City suburbs.

But Kansas City public schools are and were a complete mess.

So they invested money that they didn’t have and enrolled me in Pembroke Country Day School. It was perhaps the defining moment in my life (read more about that here).

There I received a world class education, and those early years provided the foundation that has served me so very well.

Never one to make things easy

Despite having every opportunity and advantage, I am both blessed and cursed with an overwhelming suspicion of authority.

Rules chafe my soul, and my tendency to rail against them as a young man caused problems.

When I was relatively young, my dad made me watch Scared Straight, a remake of a late 1970s documentary about kids and prison. As I recall it, they took a bunch of inner city kids into jails to scare them into staying out of trouble.

Well, this narrative fit well with my existing personality traits, and I have always been terrified of going to jail We’ll never know what proportion of the variance is owed to the documentary, but I never wanted anything to do with jail or prison.

So, looking back, my teen and pre-teen years were largely devoted to getting in an much trouble as possible without ever getting into real trouble.

I lived on the line. But I knew where it was, and I never crossed it.

In hindsight, I did a remarkable job. We were about as obnoxious as kids can possibly be without ever even seeing a pair of handcuffs.

Authority always wins

Even though we managed to stay out of  big trouble, my general mischievousness combined with my contempt for authority began to accumulate.

And by my sophomore year in high school, my hijinks were compiling.

Early in the academic year, I joined some friends for a joyride off campus during a break in classes. We got caught, and it was against the rules. Only seniors were allowed off campus.

I got in trouble for perhaps the dumbest thing I have ever done, which I shan’t belabor here. Suffice it to say, not everything they do in professional wrestling is, indeed, fake. I was stupid. I could have hurt someone, and I regret it deeply. I don’t regret my punishment, however, which was to go to the University of Kansas Medical Center library and look up what the potential health consequences might have been. That visit just might have planted a seed.

Many months after my first off-campus foray, we ventured off campus again. I was actually pretty paranoid about this, and I had an admirable track record of towing the line. But it was spring, the weather was warm, and the open road called.

We got caught. First time in months. But we got caught. At least I got caught. I cannot even recall my co-adventurers.

And all of this is a lesson, too, as I had supplied an axe to grind to the teacher who turned me (us?) in.

So I got a one-day in-school suspension — the first and only in my life — and this poured gasoline on my anti-authority fires.

Didn’t even know who Timothy Leary was

Today, just about two decades later, I am powerfully humbled by how right I thought I was. I thought that I had the world figured out.

I was convinced that I had the world pegged.

How woefully wrong I was.

But stubborn has always been something I do well.

So I decided to drop out of high school after the 10th grade. An elite, expensive private school, and I was ready to walk away. I was convinced that the “system” could not be changed from the inside, and I was convinced that I could change it from the outside.

Again, how stupid I was.

Of course, my parents, friends, and loved ones waged an epic battle to show me the error of the ways.

But I was stubborn. And, hey, my dad quit high school, and he had a big house, nice car, and a successful business.

I repeat: I was an idiot.

So fall 1989 began my time as an outsider. Fighting the system from the outside. Sixteen and stupid with my own apartment.

I took a job running delivery for a message service in Kansas City, and as I love to drive, this was fun for a week or two. You see, in addition to hating authority, I hate repetitive tasks.

To his credit, my amazing father reached out to me. Despite my attempts to poison the blood between us, my father and mother encouraged me to come back to work for them at the advertising agency, where I had worked part-time since I was 12. I did, and we remain close to this day.

Didn’t see that coming

Not long after I returned to the family business — where at the time I saw my career playing out — fate caught up with me.

Unethical, despicable people reneged on business deals with the agency, and it crumbled. Make no mistake, that agency fell at the hands of liars and thieves.

But if my dad had been through the rigors of an MBA program, I’m guessing he would have done things differently. My father is the most decent person I know. He trusted people. And I can only imagine that his kind of optimisim would have been bludgeoned out of him in an MBA program. But that’s just surmising.

So all of a sudden, I needed a Plan B and fast!

There were some life lessons along the way, but rather than fighting the system, I realized that I needed an education.

And that’s where we return to opportunity. In 1991 in America, if you had any modicum of ability and a little money to pay, there were educational opportunities for you.

Thus, at the same time I would have if I hadn’t dropped out, I looked to enroll in college.

Not growing up in a college family, I literally knew nothing about it. The University of Kansas was just down the road, so I gave them a call (remember, no Internet in 1991).

I had missed the deadline to apply. So I called Johnson County Community College, and so began the great adventure of my lifetime.

Here again, opportunity was important. I had the good fortune of living about 12 miles from one of the top community colleges in the nation. And I happen to have tried to correct my mistakes in an era before rampant tuition inflation.

Give or take, my first semester’s tuition was about 100 hours of work at minimum wage. Money was tight after the agency folded, but this was doable.

For comparison, although JCCC is quite affordable today, tuition is about 155 hours of minimum wage, according to their Web site and some simple division. I’m not sure I could have afforded that.

Great Western adventure

Shortly after beginning at JCCC, my dad took a job in Phoenix. So in July 1992, we moved. My future wife moved with us, but that’s a story for another day.

Again, amazing opportunity shined upon me.

My dad found a place to live, which, it just so happened, was four miles from Paradise Valley Community College, a then basically brand new facility with great instructors.

As I had missed the KU deadline, we had missed the Arizona State deadline. So I headed to the affordable PVCC and got a great education. Again, we were lucky to have an opportunity at our feet.

When we had amassed all of the credit hours we could at community college, we set off for New Mexico State, not for any academic reasons but for rainbows, sunsets, and because my dad had lived there a half century before and had instilled a love of the Land of Enchantment.

There I continued to take advantage of the American educational system, which allows one to rise to the height of their own abilities.

And although my dad had very little information to offer about the specifics of college, he always espoused a love for education, so I intuitively felt that it was important.

My community college classes were small, and kind professors were willing to talk to me. I asked a lot of questions. I found out what it meant to earn a Ph.D., what a dissertation was, and a lot about navigating higher education.

I found mentors in Las Cruces who were willing to help an eager student, an eagerness that I understand so well today as a professor myself.

Better to be lucky than good

But all of this was built upon a foundation of opportunity. My excellent education during those early years taught me well. I’m ridiculously adept at standardized tests, and when an NMSU mentor encouraged me to take the Graduate Record Exam (GRE), I had little time to prepare but still did very well.

Those GRE scores (and my 3.93 college GPA that was altogether unlike my dismal high school GPA) were my ticket to the world in a system that still values ability.

Four years and three months after I graduated from NMSU, I enrolled as an Ivy League doctoral student at Cornell University. I transferred to Indiana, but that, too, is a story for another day.

So I live in America, where an idiot 16-year-old can drop out of high school and enroll as a funded doctoral student in the Ivy League 12 years later.

And I’m not sure that this is that same America. I’m overwhelmingly confident that it won’t be in another 12 years.

Bootstraps are an opportunity, too

Me with three of my graduate students: Jessica Freeman, Wes Wise, and Nikki Toulouse.

Me with three of my graduate students: Jessica Freeman, Wes Wise, and Nikki Toulouse.

It’s easy to want to tell my story as one of me being down and pulling myself up by my own bootstraps.

But I fundamentally believe that’s not the Sam Bradley story.

Instead, I am the grandson of a man who died before I was born. A man who believed in being decent and good. A man with a textbook example of what we call the protestant work ethic.

That man had a son, whom he named Samuel David Bradley II after his own father.

That boy was born in 1928 when American was about to plunge into the worst economic times of its existence.

He watched his dad work 12 hour days and still tend to the farm. He learned to work hard. And he doubled his father’s education.

As a child, he had the incredible good luck to visit the World’s Fair in New York, an experience that I believe shaped him. Technology was exploding, and my dad would later train to be a radio engineer.

My dad suffered the reoccurring news of his friends dying in World War II, and he enlisted the day that he could. Here, too, he had good fortune, being born just late enough to never face major hostilities.

In the Philippines, he somehow earned the admiration of his commanding officer. This was before the Civil Rights era, and it’s hard to imagine the exact same relationship would have existed if my dad had been African American.

And somehow, that commanding officer motivated my dad to continue his education.

And there’s no way that I’m a professor at a large research university if that bond did not take hold.

The G.I. Bill made that education possible. There’s no way my grandparents could have afforded it.

With an education, my father and mother moved into the middle class. They started a business.

My dad was 45 when I was born and dubbed Samuel David Bradley III.

He already had stumbled a few times along the way. But I inherited his name, his (and his father’s) work ethic, and his passion for education.

I had opportunity galore, and I still tried pretty hard to squander it. But opportunity so abounded during my formative years that I profitted despite myself.

I’m not dreaming

And it would be easy to think I’m yet another instance of the American Dream. But I say, “no.”

The American Dream is a nice story, but true rags to riches stories are so rare as to be nonexistent. It’s a fairy tale.

Instead my story is a story of three generations (really more), each approximately doubling the education of the generation before. There’s lots of hard work, but there’s lots of luck, too.

If my dad got stuck in the infantry rather than a communications office, my world would be different. Very different.

My parents had the capital to send me to an expensive private school.

All of which gave me the opportunities that I have today.

And that is an opportunity built upon entitlements (G.I. Bill) and government subsidies (the in-state tuition rates that made college possible for me).

Not only did I go to an expensive private school, my parents had white collar jobs, so we lived close to good community colleges. The type of community college that draws an (ironically) Cornell-educated engineer to teach a math class in the evening in Phoenix, Arizona. The type of community college that has small classes, so I got to know that instructor. The type of instructor who takes interests in his students and helped at least one get a good job in a new town to keep paying that tuition.

To believe that this story is about me is to miss the point entirely. This story is about opportunity. The type of opportunity that dies when we pull back public funding of higher education, as we are so dramatically doing now.

My daughters have an obvious leg up, as most of the adults in their lives have graduate degrees. They have an opportunity to understand college better than I ever did. They’ve been in more college classrooms than most freshmen (that’s a joke … kind of).

But for the Sam Bradleys of 2011, I don’t know what awaits. The cost barriers are far higher. Some projections of state funding for higher education in 2020 hit almost zero.

My parents greatly subsidized our cost-of-living during the undergraduate years. It would not have been possible without them. But we still paid our own tuition, and I guarantee you this: my wife and I could not have afforded to go to the university at which I work today. Not a chance. Tuition is far too high. Already. And given the budget crisis in Texas, it’s headed north.

The Law of Unintended Consequences lives at the forefront of my mind. And I’m direly afraid that we stand to ruin the very best thing about this nation: opportunity.

It makes me sad to think of all the stories such as this one that will never happen or be told.

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