Comments on: Power When Conversations Join Campaigns http://www.commcognition.com/blog/power-when-conversations-join-campaigns/ Where Mind Meets Message Fri, 30 Dec 2011 01:12:17 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Roteloftet – the outboard brain « the inchoate. me http://www.commcognition.com/blog/power-when-conversations-join-campaigns/comment-page-1/#comment-1282 Roteloftet – the outboard brain « the inchoate. me Tue, 12 Jan 2010 15:48:45 +0000 http://www.commcognition.com/blog/?p=301#comment-1282 [...] Flere 2.0-evangelister hevder sågar it’s all about conversations (eksempler her og her). Eller som det står å lese i Mathemagenic: Think of weblog posts as a coffee-table discussions [...] [...] Flere 2.0-evangelister hevder sågar it’s all about conversations (eksempler her og her). Eller som det står å lese i Mathemagenic: Think of weblog posts as a coffee-table discussions [...]

]]> By: Samuel D. Bradley http://www.commcognition.com/blog/power-when-conversations-join-campaigns/comment-page-1/#comment-234 Samuel D. Bradley Thu, 29 Jan 2009 05:09:29 +0000 http://www.commcognition.com/blog/?p=301#comment-234 Danny, you'll hear me say this a lot, but the early media research suggested that the media only influence about 8% of the people. But those people influence the you-know-what out of their friends. So, we won't get you. But your friends will. So we've gotta keep advertising to them. You are just collateral damage. Danny, you’ll hear me say this a lot, but the early media research suggested that the media only influence about 8% of the people. But those people influence the you-know-what out of their friends.

So, we won’t get you. But your friends will. So we’ve gotta keep advertising to them. You are just collateral damage.

]]> By: Danny Brown http://www.commcognition.com/blog/power-when-conversations-join-campaigns/comment-page-1/#comment-233 Danny Brown Thu, 29 Jan 2009 03:55:05 +0000 http://www.commcognition.com/blog/?p=301#comment-233 See, to me this is exactly why we don't need endorsement ads or statements - word-of-mouth from respected peers and friends is what I'll listen to. Your brand works for me, I'll tell people. Same goes for if it doesn't. And no amount of advertising will change my mind on that (I'm a stubborn bugger!) :) <abbr><em>Danny Brown’s last blog post..<a href="http://feedproxy.google.com/~r/DannyBrown/~3/igKKXsB3nCE/" rel="nofollow">Free Subscriptions Cost Money Too</a></abbr></em> See, to me this is exactly why we don’t need endorsement ads or statements – word-of-mouth from respected peers and friends is what I’ll listen to.

Your brand works for me, I’ll tell people. Same goes for if it doesn’t. And no amount of advertising will change my mind on that (I’m a stubborn bugger!) :)

Danny Brown’s last blog post..Free Subscriptions Cost Money Too

]]> By: Samuel D. Bradley http://www.commcognition.com/blog/power-when-conversations-join-campaigns/comment-page-1/#comment-235 Samuel D. Bradley Thu, 29 Jan 2009 01:15:27 +0000 http://www.commcognition.com/blog/?p=301#comment-235 Kim -- The kids are such Pavlovian learners. Dreams for advertisers but not for parents. Kim — The kids are such Pavlovian learners. Dreams for advertisers but not for parents.

]]> By: Kim Pewitt-Jones http://www.commcognition.com/blog/power-when-conversations-join-campaigns/comment-page-1/#comment-232 Kim Pewitt-Jones Wed, 28 Jan 2009 21:54:52 +0000 http://www.commcognition.com/blog/?p=301#comment-232 You are so right about the importance of logos! My oldest son was about 19 months old and anytime he saw a BK or McDonald's he'd yell--want Burger King or want McDonald's. He recognized logos very eary-- You are so right about the importance of logos! My oldest son was about 19 months old and anytime he saw a BK or McDonald’s he’d yell–want Burger King or want McDonald’s. He recognized logos very eary–

]]> By: Samuel D. Bradley http://www.commcognition.com/blog/power-when-conversations-join-campaigns/comment-page-1/#comment-231 Samuel D. Bradley Wed, 28 Jan 2009 19:30:34 +0000 http://www.commcognition.com/blog/?p=301#comment-231 Hey, Mike! The logo is everything. When we documents physiological responses to brands, we showed them the logos. Powerful physiological responses. Just look at <a href="http://www.logoquiz.net/" rel="nofollow">the logo quiz</a>. It's amazing how many we remember. Packaging is a huge part of advertising. The Coca-Cola wavy link, the Nike swoosh, the Golden Arches. Once driving through Missouri on I-44. My then three-year-old said, "There's a Sam's Club." She couldn't read super early, but she knew that logo even without reading the words. Imprints on our brains, man. Hey, Mike!

The logo is everything. When we documents physiological responses to brands, we showed them the logos. Powerful physiological responses.

Just look at the logo quiz. It’s amazing how many we remember.

Packaging is a huge part of advertising. The Coca-Cola wavy link, the Nike swoosh, the Golden Arches.

Once driving through Missouri on I-44. My then three-year-old said, “There’s a Sam’s Club.” She couldn’t read super early, but she knew that logo even without reading the words.

Imprints on our brains, man.

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