Why do people enjoy socially awkward events?
I spend a good portion of my life in an attempt to avoid these types of situations, and yet others flock to them in a mediated context. Why?
This Pizza Hut offering would have to be viewed as a success, as it currently has more than 142,000 views on YouTube and cost approximately $25,000 to produce (Advertising Age).
So congratulations to Pizza Hut for making me very uncomfortable for about three minutes. You’ve done a pretty good job of attaching negative affect to your brand.
That’s what you were going for, right?
I'm a cognitive scientist and communication scholar who manages a psychophysiology lab at Texas Tech. I teach courses about the cognitive processing of media messages and research methods.
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