Communication & Cognition » viral marketing http://www.commcognition.com/blog Where Mind Meets Message Sat, 04 Feb 2012 18:08:23 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Review: Socially Awkward Viral Pizza Ad http://www.commcognition.com/blog/review-socially-awkward-viral-pizza-ad/ http://www.commcognition.com/blog/review-socially-awkward-viral-pizza-ad/#comments Sat, 13 Dec 2008 17:58:02 +0000 Samuel D. Bradley http://www.commcognition.com/blog/?p=53
Why do people enjoy socially awkward events?

I spend a good portion of my life in an attempt to avoid these types of situations, and yet others flock to them in a mediated context. Why?

This Pizza Hut offering would have to be viewed as a success, as it currently has more than 142,000 views on YouTube and cost approximately $25,000 to produce (Advertising Age).

So congratulations to Pizza Hut for making me very uncomfortable for about three minutes. You’ve done a pretty good job of attaching negative affect to your brand.

That’s what you were going for, right?

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