
When the Texas Tech Red Raiders look into the stands during the 2010 Valero Alamo Bowl, players may feel as if they’re playing a home game at Jones AT&T Stadium.
If Raider Nation does its job, there will be 60,000 red and black clad fans compared to 5,000 wearing the green and white of the Michigan State Spartans.
This bowl game can be special, said Rick Hill, vice president of marketing and communications for the Alamo Bowl.
Due to this year’s calendar, the Alamo Bowl falls on Jan. 2, prime-time bowling. The game is unopposed on national television, airing at 8 p.m. CST on ESPN.
This is an excellent chance for Tech fans to gain national television exposure by packing the Alamodome and build upon the impression made against Baylor in the new Cowboys stadium Thanksgiving weekend.
Baylor seats sold up until game time, and Hill said that he expects these seats to continue to sell until kickoff. The Alamo Bowl staff are hoping for a capacity crowd, and they’ve made sure to have a student-friendly price point of $25 through the Tech Ticket office.
Seats remain at all levels, although some seating areas are beginning to tighten.
San Antonio is an amazing destination city, and the River Walk and two theme parks await visitors, Sea World and Six Flags Fiesta Texas.
Tech students have the chance to set an Alamo Bowl attendance record and solidify their reputation as a team that travels well.
Funding for my coverage of the 2010 Valero Alamo Bowl made possible by a contribution by College of Mass Communications Marshall and Sharleen Formby Regents Professor Tom Johnson.

I'm a cognitive scientist and communication scholar who manages a psychophysiology lab at Texas Tech. I teach courses about the cognitive processing of media messages and research methods.
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