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About Sam Read the Communication & Cognition Weblog and follow along with my 2010 Project 365. Brief Biography Samuel D. Bradley is Assistant Professor of Advertising in the College of Mass Communications at Texas Tech University. He was previously Assistant Professor in the School of Communication at Ohio State University, and he has taught in the Telecommunications Department at Indiana University and the School of Journalism and Mass Communications at Kansas State University. Bradley grew up in a family advertising agency, and earned his B.A. with honors in Journalism and Mass Communications at New Mexico State University. Early in his career, he eschewed his advertising upbrining and spent two years working as a reporter and editor for The Modesto (Calif.) Bee, the Las Cruces (N.M.) Sun-News, and the Albuquerque Journal before returning to school to earn his M.S. at Kansas State in 2001. He then earned a joint doctorate in Mass Communications and Cognitive Science at Indiana University, where his dissertation, “Exploring the Validity and Reliability of the Acoustic Startle Probe as a Measure of Attention and Motivation to Television Programming,” won I.U.’s outstanding dissertation in cognitive science award in 2006. Bradley’s research involves measuring psychophysiological responses to media messages, and the formal computational modeling of underlying cognitive processes. He operates a psychophysiology lab in the College of Mass Communications at Texas Tech, where he also teaches Advertising and Mass Communications courses. Bradley has authored or coauthored more than a dozen articles in journals such as Media Psychology, Communication Methods & Measures, Journal of Advertising, and Journal of Broadcasting & Electronic Media, and presented papers at conferences of the American Academy of Advertising, the Society for Psychophysiological Research, and the International Communication Association, among others.
Last modified 9:43 a.m., May 27, 2010 |