Bradley, S. D., Maxian, W., Laubacher, T. C., & Baker, M. (2007). In search of Lovemarks: The semantic structure of brands. In K. B. Sheehan (Ed.), Proceedings of the American Academy of Advertising (pp. 42-49). Eugene, OR: American Academy of Advertising. This document is protected by various copyright laws, but I am allowed to distribute copies to individuals for personal, research use. Your viewing this PDF constitutes your request to me for a personal copy of the article for research use, and my delivery of a personal copy for research use. Any other use is prohibited. |