Teaching

My Philosophy

As an undergraduate, I had teachers who ran the gamut from excellent to incompetent. When I decided that I wanted to be a university professor, I decided that I wanted to be a good teacher in addition to a strong researcher. Although I have no specific training in pedagogical methods, my teaching philosophy is rather simple, but it has been effective.

  • Keep them interested
  • Make it relevant
  • Be passionate about what you're teaching

This approach worked for me training young writers at the student newspaper at New Mexico State, it worked with new sports writers when I was a sports editor, it worked in the classroom, and it works with new graduate students who come into our lab.

Courses I Am Teaching

  • ADV 3310 Principles of Advertising (Texas Tech, Spring 2008)
  • ADV 4312 Advertising Campaigns (Texas Tech, Spring 2008)

Courses Coming Soon

  • MCOM 6364 Measuring Physiological Responses to Media (Texas Tech, Summer I 2008)

Courses I've Taught

  • ADV 3310 Principles of Advertising (Texas Tech)
  • ADV 4312 Advertising Campaigns (Texas Tech)
  • ADV 5326 Advertising and the Consumer (Texas Tech)
  • MCOM 3380 Mass Communications Research Methods (Texas Tech)
  • MCOM 4000 Sex & Violence in the Media (Texas Tech)
  • MCOM 5374 Data Analysis (Texas Tech)
  • COMM 431 Principles of Strategic Communication (Ohio State)
  • COMM 840 Mass Communication and the Individual (Ohio State)
  • Media Processes and Effects (Indiana University)
  • News Writing (Kansas State)
  • Advertising Writing (Kansas State)
  • Advertising Techniques (Kansas State)

Courses with which I've Assisted

  • Research Methods (Kansas State)
  • Public Opinion (Cornell University)

  • Last modified April 7, 2008